Under Armour’s going to release its running shoes in the beginning of 2009. I’m kind of pumped to see what they look like.
I like my homeboy (MD alumn and CEO of my fave running apparel company ever) Kevin Plank’s quote in response to this:
One analyst questioned how Under Armour was going to win over customers who were loyal to other brands.
Running shoes are the second-largest category of athletic shoes, with $4 billion in sales, according to SportsOneSource.
Plank said they would target a consumer who doesn’t necessarily have an allegiance to a particular brand. He also said they would target athletes who run as part of their training. He noted that running apparel is one of the company’s best-performing categories and that they would promote the shoe’s technology.
“Our goal is not for people to trade one shoe for another,” Plank said. “We believe we have a better shoe.”
P.S. Peeps, please check out my post below and leave me some advice on bikes. I know next to nothing and could use all the advice I can get!